Mercer Arboretum 40th Anniversary Speaker Series: From Exploration to Exploitation – The Road from Plant Discovery to Market

Mercer Arboretum & Botanic Gardens celebrates its 40th Anniversary with the Houston Museum of Natural Science Distinguished Speaker Lecture Series, a series of four lectures and related social events during 2014.

Third in the series:
From Exploration to Exploitation – The Road from Plant Discovery to Market
with Tony Avent, Owner, Juniper Level Botanic Gardens and Plant Delights Nursery, Raleigh, North Carolina
Thursday, September 4, 6:30pm

In this “behind the scenes” look into the nursery world, we’ll share the secrets of how and why new plants fit into different market niches. We’ll explore why certain new plants get to market quickly, while other great plants never see the light of day.

We’ll track memorable plant introduction successes, explain bad horticultural marketing disasters, and blow up some common plant exploration myths. We promise, you’ll never look at plants the same way again.

For information about other lectures in the series, please click here.

The 40th Anniversary Speaker Series is graciously sponsored by HARC and Kava King.

Pictured: Baptisia 'Blonde Bombshell'