Caffeine Crawl
Caffeine Crawl was developed by The LAB (formerly LAB 5702) to give enthusiasts of quality-driven coffee, tea, soda and chocolate a one-of-a-kind experience that has never been created. The Crawl is designed to give individuals an opportunity to learn, share and experience what the passionate baristas, tea soms, specialty coffee roasters and other local, artisan producers in their communities bring to the table.
These products are such a part of our daily lives, from our morning cups of coffee to the evening nightcap of tea or treat of artisan chocolate. Many of us have embraced the craft and passion behind the teams of people that help produce these products and make our communities a better place to live. Through Caffeine Crawl, fans like us are being given a chance to learn more about the quality, technique and process of the products.
Caffeine Crawl will spread about metropolitan areas, fostering relationships between the public and local specialty shops and manufacturers.
HOW:
Each host city for a Crawl has anywhere from 6 to 24 locations selected for Crawl attendees to visit. Depending on the number of participating businesses, routes are created visiting 5-6 places per route. At every stop on the tour, there is a different, hands-on presentation, and a selection of free drink or chocolate samples redeemable to attendees only. Each city will have a selected charity, which 100% of the proceeds from the host city's After Crawl party raffle will be donated.
Be a part of this innovative concept that's building a community that reaches from one side of the bar to the other.