Z LAB is the unconventional marketing powerhouse operated by a network of experienced academics, industry advisors, seasoned consultants, and local professionals that work diligently with forward-thinking businesses and organizations to provide innovative solutions. This network is the foundation of what we do and how we roll on collective intelligence.
We specialize in applying the most cutting edge marketing research and practices to deliver results that fit for your needs and budget. Our goal is to translate potential to success through consulting, recruiting, training, and incubating.
WHAT WE DO
We get results and we make your life easier in the process.
Research: Through rigorous methodologies, we help our clients gain insights into who and where customers are and how to reach them.
Strategy: Now we analyze data, discover needs, identify goals and develop marketing strategies that maximize Return on Investment (ROI).
Implementation: And here’s the best part. This is where our team puts the proposed strategies and tactics into action. It’s time to witness the powerhouse magic.
WHAT Z LAB MEANS
Z – The Last Letter of the Alphabet.
Just like the position of the community we serve: small businesses, startups, entrepreneurs, and not-for-profit organizations are at inevitable disadvantage against larger competitors on brand recognition, budget constraints, talent acquisition, and resource access. We believe in their dream. We share their passion. We are here to help them realize their full potential.
LAB – Linking Academia with Business
We fill the gap in between by applying cutting-edge research findings to industry practice. Our marketing specialists mentor aspiring talents in college and grad school and involve them in various marketing projects. This unique experience not only helps talents to put their skills in good use while building their portfolio, but also translate the most advanced strategic frameworks into the most direct fashion.
Network Circle – Collective Intelligence
This is how we operate at the macro level. Our social capital is the source of our power engine and what makes us invincible. It drives our cultural capital and economic capital. It is so efficacious that we cannot even help it. This is what defines us and what we are most proud of.
Three Strokes: Mentorship and Learning
This is how we execute at the micro level. We put the greatest strengths of Z LAB members together so they complete one another and bring out the best performance possible. “If three walk together, one can be my teacher.” We are growth oriented and love to learn from people around us.
We love interdisciplinary collaboration. We are proud of the diverse background of Z LAB members in terms of their language and ethnicity, degree major and minor, age and experience, etc. As you may have noticed, purple and red meet in the middle of our transitional color theme whereas they don’t usually get to meet, being on the opposite side of the rainbow. The unlikely intersection is where good ideas come from.
WHAT WE BELIEVE
At Z LAB we believe in collective intelligence, local community and human interactions.
Here are our CORE values:
More than a “hive mind” of a bee colony, we nourish a “galaxy” network comprised of star networks, where specialists lead interconnected teams. All Z LAB members are informed of all ongoing projects and actively contribute to any project/team that they are inspired by. We strive to support the beauty and efficacy of diverse and cohesive teams, where our talents share various perspectives from different backgrounds AND share the common goal of helping our business partners succeed.
Ingenuity creates innovation. We’re here to challenge the status quo and we never do the same thing twice. The world in constantly changing. we are proud of our talents for getting out of the comfort zone so our business partners can start heard of the game.
Starting with an open mind, we take initiative by leveraging our talents and connections to solve problems and achieve goals with grit and creativity. The MacGyvers of marketing, we don’t limit our tool set.
It’s an attitude and approach to thinking that actively seeks out change, rather than waiting to adapt to change. It’s a mindset that embraces critical questioning, innovation, service and continuous improvement.